We mix together careful planning, strategy, best practices and expertise to create gamified digital experiences that are tailored to the unique needs of individual brands and their audiences. Not to mention really, really engaging.
Founded in 2011 to change the face of gamification, we draw on proven techniques and our extensive advertising background to produce a suite of solutions for brands – including social gaming, loyalty programs, CRM systems and websites.
Ignorance Is Bliss For consumers not currently considering change, we encourage re-evaluation of their
current behavior and encourage self-exploration.
Sitting on the Fence To target consumers who are ambivalent about change, we encourage the evaluation of pros and cons,
as well as identify and promote new positive outcome expectations.
Testing the Waters To get consumers to act for the first time, we identify the obstacles and assist in problem solving.
Pulling the Trigger For consumers to commit to a new behavior for 3-6 months, we focus on restructuring cues and social support
while bolstering self-efficacy for dealing with obstacles.
Sustained Behavior To get customers to commit to a behavior between 6 months to 5 years, we reinforce recognition and rewards,
plan for follow up and support to prevent relapses.
We carefully combined group play with a tasty bucket of SkyMiles – to create a program that would get people booking more flights with Delta.
Who knew that some sickeningly adorable pets would result in a 125% increase in sales, plus a database of new customers? We did.
We've collected and curated the best gamification links on the web.
There's a lot of talk about gamification. Being a leader in the industry, we know of what we speak. This white paper goes deep into what works for brands – engaging customers and changing behaviors.
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